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21 November 2015

Ford’s drug-driving sim suit

You’ve heard of beer goggles? Well, Ford has created a “Drug Driving Suit” to simulate the effects of driving under the influence of drugs.
The unique suit is part of Ford’s free Driving Skills for Life training for young people aged 18-24.
Research shows that drivers are up to 30 times more likely to be involved in a fatal crash after taking illegal drugs and the suit simulates effects such as slowed reaction, distorted vision and hand tremors.
“Driving after taking illegal drugs can have potentially fatal consequences for the driver, their passengers, and other road users,” said Ford Driving Skills for Life Manager Jim Graham.
“We have already seen how the Drink Driving Suit has a dramatic effect on those who wear it behind the wheel, and are confident that the Drug Driving Suit will have a similar impact.”
Now in its third year, Ford’s next DSFL event will take place at the Excel Exhibition Centre from November 20-22 ahead of National Road Safety Week.

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